Bottles of Rolaids Ultra strength, Original and Heartburn+gas chewable tablets, a package of 3 rolls Original chewable tablets and text "Rolaids spells relief".

Our Story

Rolaids Spells Relief.

A brand trusted for over 70+ years.

Rolaids has been a trusted name in heartburn relief for over 70 years. Originally developed in the late 1920s, the Rolaids brand was first marketed in 1953 and quickly rose to prominence thanks to its dual-active formula that rapidly neutralizes excess stomach acid. This makes it a go-to choice for anyone seeking fast relief from acid indigestion and heartburn.

In the National GI Survey of more than 70 thousand Americans more than 30% experienced heartburn in the past 7 days.1 This widespread discomfort can turn ordinary moments into challenges, often leading to an uncomfortable burning sensation that overshadows daily activities. Every year consumers rely on Rolaids for its dependable, effective, and fast-acting heartburn solutions. What truly distinguishes Rolaids is its unwavering commitment to delivering strong, on-the-go remedies that tackle heartburn, no matter what life throws your way. Rolaids is the no frills solution that gets the job done! Rolaids spells relief.

Rich History and Strong Legacy

Vintage Rolaids antacid glass bottle with teal label and metal lid, showing medication information for heartburn relief.
1920s
106 YEARS AGO
Invention of Rolaids by Irvine w. Grote
Vintage Rolaids antacid advertisement showing a roll priced at 15¢ with slogan "Tastes like a mint, works like a miracle"
1953
73 YEARS AGO
Rolaids first manufactured and marketed by Chattem for Warner-Lambert
A roll of Rolaids antacid tablets with the slogan "Rolaids spells relief" displayed below against a light background.
1970s
56 YEARS AGO
Iconic TV advertising released:
R-O-L-A-I-D-S spells relief
Baseball player in Phillies uniform receiving trophy from man in suit at stadium during award ceremony
1976
50 YEARS AGO
First presentation of the “Rolaids® Relief Man Award” to Bill Campbell from the Minnesota Twins and Rawly Eastwick of the Cincinnati Reds
Pfizer logo featuring white text on a blue oval background with gradient shading from light to dark blue.
2000
26 YEARS AGO
Pfizer acquires the brand Rolaids by merging with Warner-Lambert
Package of Rolaids Ultra Strength Antacid Softchews in strawberry flavor containing 6 chews.
2006
20 YEARS AGO
Rolaids Soft Chews launched for those who don’t like chalky consistency
Johnson & Johnson logo in bright red text on white background.
2006
20 YEARS AGO
J&J acquires the brand from Pfizer
Vintage Rolaids advertisement showing the Relief Man Award trophy with MLB logo and tagline about 100% relief.
2012
14 YEARS AGO
Last presentation of the “Rolaids® Relief Man Award” to Jim Johnson of the Baltimore Orioles and Craig Kimbrel of the Atlanta Braves
A stylized black letter "S" with a purple dot to the lower left, possibly a logo or brand symbol.
2013
13 YEARS AGO
Sanofi acquires the brand from J&J
Procter & Gamble (P&G) logo featuring white text on a blue circular background.
Rolaids Today
Acquired by P&G in 2024, Rolaids remains committed to delivering consumers dependable heartburn relief.

Unforgettable Advertising

Rolaids Bowling Campaign

The Brand has a strong brand equity and deep rooted brand love, stemming from unforgettable advertising campaigns and promotions

How Do You Spell Relief?

The iconic “R-O-L-A-I-D-S Spells Relief” campaign has gone down in history as one of most memorable ads